Bohemian Flavours of Erez Rozen | Tel Aviv
Discover the taste and scent of Tel Aviv
By Erez Rozen | Parfumer & Creator | Zielinski & Rozen
“Tel Aviv is so special to me. I get a lot of inspiration from the city. I love to follow my own way, so I don’t care about trends. I prefer to spend time and enjoy the moment where I feel good. Here are some places I really like.”
Bearleader in Wellbeing | Erez Rozen | Tel Aviv | Israel
Discover the favourite places and sources of inspiration for Erez Rozen, founder and creator of artisanal perfumerie Zielinski & Rozen. Born in Tel Aviv, the city is a constant inspiration for Erez and his wife and business partner Lea. They live outside of the city with their three kids, but he visits the store in old Jaffa every day to feel the vibe and get inspired.
Walk in Erez’s footsteps and be inspired by the fragrances, sounds, and tastes of the best restaurants in Tel Aviv, its most serene beaches and the lively bars and markets.
Where to eat & drink
CARMEL FOOD MARKET
This is Erez’ wife Lea’s favourite spot to visit with friends and for good reason. It is the best spot for street food, fresh fish, flowers and hidden restaurants.
DAMA
Erez’ favourite place to start the day after working out. Here you can have a coffee and find interesting pastries. The morning menu is unique and often changes, you can't just get regular eggs and a toast. It is also a work-friendly place, with space for laptops, self-service and a good atmosphere.
DALLAL
This beautiful spot was opened by Erez’ friends, who brought their mixed backgrounds and cuisines — Mediterranean, European, and Israeli. An exceptional dining experience with amazing food, a phenomenal atmosphere delightful service. Don’t forget about good cocktails and desert and a good night is guaranteed.
MIZNON
If you want to try great street food, go to one of three spots of Miznon, a casual place created by Chef Eyal Shani. Fresh and seasonally inspired ingredients are the base for a new kind of Mediterranean street food. Erez’ favourites are the Rib Eye Minute Steak and the Hraime Pita with fish, tahini, fresh seasonal vegetables and of course, the tomato.
HOC
The House of Coffee was opened by Tel Avivians who travelled through Asia and were particularly inspired by the Japanese culture of custom coffee. This minimalist neighbourhood cafe also serves great pastries, cakes and handcrafted sandwiches.
HERZL16 BAR
This 24-hour bar is the perfect place to go out with friends. Set in a characteristic building of the 1920s with beautiful courtyards, international cuisine and a nightly DJ. Inside awaits an elegant, incredibly well-stocked, bar and bistro with Asian delights such as Chicken Gyoza, Beef Wonton and Korean Chicken Wings.
SOHO HOUSE TEL AVIV
The artistic members club and hotel is Erez’ favourite hidden address in the city. The Tel Aviv club is located in 1a beautiful 19th-century building with Bauhaus interior, near the Zielinski & Rozen showroom in Jaffa. Everything is perfect: the atmosphere, the bar, the outdoor pool, the art collection and the garden with 300-year-old olive trees.
Discover Erez’s creations
Erez's wanderings and adventures are reflected in the selection of expensive ingredients for his perfumes and perfume sketches — all ingredients come from different parts of the world. The elements of the composition work as illustrations of unique events and authentic places visited by the perfume artist and the people he met along the way.
Zielinski & Rozen does not race, does not strive for the ideal. The brand broadcasts love without regard to momentary trends and market requirements. Erez is occupied with searching for fresh nuances, but not with something that only creates an image; he thinks about how to express a person more accurately in chords and ingredients that can communicate so much. All bottles — from the cap to the label — are saturated with the creator's unique energy.
Click the products below to learn more about Zielinski & Rozen
What to do
JAFFA FLEA MARKET
Tel Aviv’s Flea Market is a place full of culture and heritage. There are a lot of items old and new, from classic to trendy shops. Every spot is unique, and it feels like a truly bohemian area. It is the prime source of inspiration for Erez’ fragrances, and he can always be found there - working on new smells or exploring the area.
DOG’S BEACH NEAR JAFFA
A wonderful beach close to Jaffa. Even if you don’t have dogs, it is a must-visit because of the sheer joy of both people and animals running around. It is Erez’ favourite place for long walks.
DIZENGOFF SQUARE
The famous Dizengoff Square and its colourful Water and Flame Fountain are iconic and quintessential Tel Aviv. During the day, it is a lively area with boutique shops, including a Zielinski & Rozen showroom. In the evenings, it turns into a place of meetings and rendezvous.
ZAPPA CLUB
When my family and I want to listen to live music, we always go here for inspiration, order a cocktail and sit down at a table. Here you can find any music from rock to jazz. Open the schedule and choose according to your taste.
“I want a perfume to touch the soul, to talk about a person, to show each person uniqueness. A scent can tell us a lot: who we are, how we feel, how we think, how we behave. It also reveals facets that we might not have noticed before. Every ingredient counts, as every moment does. ”
Gallery of Erez Rozen’s Tel Aviv
