Suzan Fluitman - Founder Bearleaders

About | After graduating from law school, working in fashion and spending more than a decade at leading digital media companies and start-ups, I founded Bearleaders.

The name ‘Bearleaders’ dates back to the Grand Tour of the 17th and 18th centuries, when the first travel guides accompanying young European travellers became known as “bear-leaders”.

At the heart of Bearleaders are The Bearleaders — an international group of well-travelled tastemakers behind exceptional hospitality and the worlds around it: Michelin-starred chefs, sommeliers, designers, hoteliers, architects, artists, photographers, musicians and more.

Today, we bring these worlds together through Hotel Journeys and Bearleaders Club.

Hotel Journeys | curated multi-day stays at exceptional hotels, enriched with unique experiences and featuring the tastemakers behind them. Created together with the hotel and delivered entirely by its own people, they go beyond the hotel's regular offering.

Bearleaders specialises in the curation and selective B2B distribution of Hotel Journeys to the Luxury Travel Trade — giving travel advisors, concierge agencies, corporate event organisers and other partners something genuinely distinctive to recommend to their clients.

Bearleaders Club | an international community of Leaders in Taste, bringing The Bearleaders together with entrepreneurs, business leaders and other accomplished people from different worlds.

Members meet fascinating people and are welcomed into the worlds of The Bearleaders through intimate Events and small-group Hotel Journeys. Membership is selected rather than open access.

Our Destination Guides remain an editorial part of Bearleaders, bringing together recommendations from The Bearleaders on where to eat, drink, stay and what to experience.

Discover Bearleaders Club Membership!

E-Mail | Suzan Fluitman

Instagram | @suzanfluitman @bearleaders