Suzan Fluitman - Founder Bearleaders

About | After graduating from law school, working in fashion and spending more than a decade at leading digital media companies and start-ups, I founded Bearleaders.

The name ‘Bearleaders’ dates back to the Grand Tour of the 17th and 18th centuries, when the first travel guides accompanying young European travellers became known as “bear-leaders”.

At the heart of Bearleaders are The Bearleaders — an international group of well-travelled tastemakers behind exceptional hospitality and the worlds around it: Michelin-starred chefs, sommeliers, designers, hoteliers, architects, artists, photographers, musicians and more.

Today, we bring these worlds together through Hotel Journeys & Events.

Hotel Journeys & Events | curated multi-day stays at exceptional hotels, enriched with unique experiences and featuring the tastemakers behind them. Created together with the hotel and delivered entirely by its own people, they go beyond the hotel's regular offering. With The Bearleaders we create events that open their world for consumers.

Bearleaders specialises in the curation and selective B2B distribution of Hotel Journeys & Events to the Luxury Travel Trade — giving travel advisors, concierge agencies, corporate event organisers and other partners something genuinely distinctive to recommend to their clients.

Our Destination Guides remain an editorial part of Bearleaders, bringing together recommendations from The Bearleaders on where to eat, drink, stay and what to experience.

E-Mail | Suzan Fluitman

Instagram | @suzanfluitman @bearleaders